Advantage to become a Lender

I’ve posted once or twice about Advantage and although they don’t actually deal in secured loans (yet!) they have some fairly unique and niche products and I thought they were worth a mention here. This morning the news broke that Advantage is to become a lender in its own right. As Advantage is part of Morgan Stanley this is a fairly expected development. Advantage have two key products - the part shared equity loan, part conventional mortgage Flexishare and the non-conforming (Sub Prime) mortgage Adv.
I suppose this gives Advantage a free hand to develop their products further.