The Impossible Comparison

I’d like to go into this in more detail sometime, but some of the things the so called finance comparison sites get up to annoy me. For one thing, when you apply for a secured loan it is almost impossible to give an APR until the loan is actually approved. So people using a price comparison cannot really compare prices (or, more accurately, the APR) between loan providers. Another thing that annoys me is the strange games the price comparison sites get up to. For example, peopleschampion, powered by Moneysupermarket, says the “Best Secured Loans” are :-
Firstplus Exclusive 5.8% typical APR and
Loans.co.uk 11.9% typical APR.
There are only these two loans listed with no more detail and yet one is OVER DOUBLE the APR of the other. Now its pretty obvious to someone ‘in the know’ that the second loan is for more risky clients, but how is the ‘man in the street’ visiting the comparison site supposed to know this? I’m also quite wary of how Firstplus always get one of their so-called ‘exclusive secured loans’ as the one with the lowest APR. I firmly believe the price comparison sites should be given guidelines on how they present the different secured loans and their respective APRs.
On a similar vein, Mortgage Introducer made the following report today :-
“Research for MoneyExpert.com has warned some financial comparison websites could be damaging client’s credit ratings.
Nearly one in five adults have bought financial services products through comparison websites over the past 12 months, according to MoneyExpert.com. Around 8.7 million people have used the sites to buy up to 13.6 million financial services products in the past year - more than 1.1 million sales a month.
But a report from Professor Merlin Stone, commissioned by MoneyExpert.com, warns some of these sites are potentially damaging for consumers as they can encourage people with poor credit ratings to apply for loans, credit cards and mortgages they have little chance of being accepted for. This can further damage their credit rating.
MoneyExpert.com research shows over 2.8 million people have had applications for 3.5 million financial products turned down in the past year. Around six per cent of the population have been rejected when applying for credit cards, loans and mortgages and MoneyExpert.com expects the rate of rejection to rise dramatically.
Professor Stone of the Bristol Business School believes comparison sites can focus too much on price and need to do more to educate and advise customers who are often buying complex financial products. “

